About Us
Our Mission & Purpose
ASCP provides the resources, collaboration, and thought leadership to help state chambers grow.
ASCP stands for the Association of State Chamber Professionals. The group consists of the top membership, marketing, communications, and non-dues professionals from state chambers of commerce (and other organizations with similar missions, but varying names) from across the country.
ASCP provides chamber professionals access to proven methods and new approaches, through industry leaders and outside resources, to grow their chambers in both membership numbers and total revenue. Also, ASCP provides the most direct, cost effective methods of branding, marketing, communications, and technology for chamber professionals to be successful at their jobs.
Who We Are
The ASCP logo is meant to tell our organization's story with just one glance:
- The arrow pointing to the right signifies how ASCP is forward-thinking and helps state chambers grow
- The arrow consists of 50 smaller icons representing ASCP's reach across all 50 states
- The color gradient of the icons changing from deep navy to bright green underscores the diversity of the chambers and roles supported by ASCP across the country
- The ASCP letters represent the idea that when we unify as an organization with one united purpose, our ideas, education, and collaboration make us stronger
President's Message
ASCP Colleagues,
As we enter 2026, it’s an honor to serve as the President of the ASCP Board of Directors. Having worked in the state chamber industry for over a decade, and involved with ASCP over the past 5 years, I have directly experienced the value of the organization. Convening, benchmarking, and learning from the innovators, revenue drivers, thought leaders, foundation executives, and communications and marketing strategists who work in the state chamber community has enabled me to drive value for both WMC and our members.
My goal is to continue the momentum of ASCP by continuing the curated and confidential nature of our newsletters, webinars, and in person programming. In doing so, we can learn from, challenge, commiserate and encourage each other to lead in our roles, departments, and organizations.
Personally, ASCP has been a frequent source of idea sharing, R&D…..ripping off and duplicating, as well as a network of trusted and talented industry friends. Whether for an hour via webinar or over 72 hours at a conference, ASCP affords me the opportunity to stop working in my chamber and start working on my chamber. It’s a powerful opportunity for professional and organizational growth.
Simply put, my goal as President is to continue to cultivate an association where we take our roles, work, and industry seriously, without taking ourselves too seriously.
The secret sauce to ASCP is the people. We want to continue to add value to you, your role, and your organizations, so please let me know as you have questions or ideas over the coming year.
With appreciation,
Wade Goodsell
2026 President, Association of State Chamber Professionals (ASCP)
President of the WMC Foundation and Chief Operating Officer, Wisconsin Manufacturers & Commerce
